Daniel has 25 years of experience leading public and private corporations, as well as agencies in the digital space. He works with clients in the automotive industry to understand, implement, and manage transformation initiatives, increase brand value, and grow their long-term revenue and market share. He has worked with the automotive sector since 2018 - first as Senior Director for Invent Automotive, then as Senior Director for North America Automotive at Capgemini and now as a Client Partner for North America Automotive.

Salim joined Atheer as an advisor in 2019 following a 40 year career at BMW North America. He led, in succession, the Technical Service Department, the Warranties Department and the Logistics Department at BMW North America. He helps Atheer to further build out the Atheer Front Line Productivity Platform to optimize it for automotive use cases (especially in after-sales) an area where the company already has strong traction with existing customers such as Porsche Cars North America and Volkswagen Group UK.

Geof Wheelwright is the Director of Marketing Communications for Santa Clara, California-based Atheer, Inc. Prior to joining Atheer, he had a 10 year stint in technical communications at Microsoft and was a technology journalist for more than 25 years (including work for The Times of London, the Financial Times, Newsweek, Time Magazine, The Guardian and trade publications such as Computerworld and Geekwire). He has written several eBooks for Atheer about the use of AR in industry, covering the aviation, automotive and manufacturing sectors.